Parasocial Codependency

If you grew up in the 20th Century, maybe you had a Hulk Hogan poster. If you were the political type then, maybe you had a poster of JFK, Eisenhower, Ronald Reagan, Bill Clinton, or James Carville. If you grew up in the 1990s, maybe you had Lisa Frank artwork, Mary Kate & Ashley posters, and perhaps a Super Mario 64 poster. This was the era before the proliferation of the internet and personal computing en masse. Fast forward to the 20 teens and the era postpandemic. There’s a different feeling altogether about what the celebrity culture/celebrity objects happen to be across the board. With the tiktok and Instagram era in full force. There’s no need for posters. The content is on its way in real time. Maybe the content isn’t even from a real person. Maybe the influencer is an artificial intelligence.

From a mental health standpoint, who you let in your life is a risky business. As a psychotherapist and a lifelong student of humanity and the human experience. I can say that “I thought they were my friend” can be a famous set of last words or painful words displaying a since of great regret. Unfortunately, some of the worst folks we can let into our life are people we never meet: the influencers. We start to lose sight of what we value. We start to value what we value. The parasocial relationship creates a codependency. A parasocial codependency.

When Susie’s favorite twitch streamer died. She bawled her eyes out. Her husband reached out to her best friend to check on her. Susie was fine. However, Susie’s grief was almost rivalling that of a family member’s. Susie became depressed and her depressive episode lasted a solid month. Despite never meeting this person, Susie found themselves in a deep sorrow for a long time.

When Jim was focused on choosing a college major he didn’t do what he actually wanted to do. He picked up a course of study that his favorite political commentator recommended he do. His favorite commentator kept calling college a scam. He never met this person. But, he figured he’d chose something other than college. He entered a trade school program that he eventually had to drop out of due to an injury. He found himself back in college studying something he had a passion for that led to a career that was more traditional.

Two schools of therapy I pull from frequently to inform my work are dialectical behavioral therapy and acceptance and commitment therapy. Both of these schools of thought lean into the idea of psychological flexibility. Influencers, pundits, commentators, whatever you want to call them can destroy psychological flexibility. Instead of you using your wise mind from DBT or considering what you actually value for yourself via the hexaflex from ACT..you are thinking about what whoever on TikTok, Fox, Instagram, CNN, or MSNBC are telling you to think about. Your thoughts are replaced with whatever you are being told to think about. In an earlier piece I wrote about reparenting, I mention the need to identify your values after toxic parenting. In the 21st century if you are putting your life on hold due to some person telling you about their try on haul from Shein or a political commentator telling you there’s no hope unless you buy into their platform or manifesto without critical thinking….(ignore the man behind the curtain: L. Frank Baum’s Wizard of Oz (1900) you likely need to due some similar interventions to break out of this negative pattern.

Maybe you know someone who is being radicalized by an influencer. If you do, have a conversation about how their parasocial codependency is robbing them of their agency and how the person they are..the original work of art they are, is fading into a product of the dark machinery of this century.

I’m asking you to trust yourself more. Make your own decisions. Put Instagram behind, the news apps away and give your love ones a hug. If you are single, bet on yourself and ask that person out you are interested in. If you are hungry for new realities, bet on yourself. Just take an action, make a move. One of the greatest, yet much maligned, and misunderstood authors of the 21st century Hunter S. Thompson said it best.

“A (person) man who procrastinates in his choosing will inevitably have (their) his choice made for (them) him by circumstance.”

― Hunter S. Thompson, The Proud Highway: Saga of a Desperate Southern Gentleman, 1955-1967